FTC Disclosure Generator
Generate legally compliant FTC disclosure statements for sponsored content, affiliate links, gifted products, and brand deals — tailored to your platform and partnership type.
Your Partnership Details
click Generate
How it works
Select Your Partnership
Choose your platform, partnership type (paid sponsorship, gifted, affiliate, etc.), and add the brand name.
Choose Placement
Select where you'll place the disclosure — spoken in the video, in the description/caption, or as a pinned comment.
Copy & Paste
Get ready-to-use disclosure text for each placement. Copy with one click and drop it directly into your content.
FTC Disclosure FAQs
What is an FTC disclosure and why do I need one?
An FTC disclosure is a clear, conspicuous statement that lets your audience know you have a material connection to a brand — whether that's payment, free products, or an affiliate relationship. The FTC (Federal Trade Commission) requires these disclosures under its Endorsement Guides to protect consumers from hidden advertising. Failure to disclose can result in warnings, fines, or legal action from the FTC.
Do I need to disclose if I received a free product?
Yes. Even if you weren't paid, receiving a product for free is a "material connection" under FTC guidelines and must be disclosed. The FTC doesn't require payment to trigger the disclosure rule — any benefit received from a brand (free product, discount, service, travel) that could influence your review requires disclosure.
Where exactly should I put the disclosure?
The FTC requires disclosures to be "clear and conspicuous" — meaning viewers must see or hear them before the sponsored content. For video: verbally in the first 30 seconds AND in the first 3 lines of the description. For Instagram posts: in the caption itself, not buried in hashtags or after a "See More" break. For blogs: above the fold, before any sponsored content.
Is "#ad" or "#sponsored" enough?
For most platforms, yes — "#ad" or "#sponsored" alone is FTC-compliant as long as it appears prominently (not buried in a sea of hashtags). However, some platforms like YouTube also require you to check the "Includes paid promotion" box in settings, and TikTok requires you to use their built-in disclosure toggle. This generator produces platform-specific language that covers all placement types.
Do I need to disclose affiliate links?
Yes. Affiliate links are a material connection — you earn money when someone clicks and buys. The FTC requires you to disclose this relationship clearly near the affiliate link. Saying "affiliate links below" in a video description is compliant, but putting it only in your YouTube "about" page or profile bio is not sufficient.
What happens if I don't disclose a sponsorship?
The FTC can send warning letters, require corrective actions, or issue civil penalties of up to $51,744 per violation. Brands can also be held liable for their creators' non-disclosure. Beyond legal risk, hidden advertising erodes audience trust — most creators find that transparent disclosures rarely hurt engagement when done naturally.
Do these disclosures apply outside the US?
FTC rules apply to US-based creators and any creator targeting US audiences. The UK has similar rules through the ASA (Advertising Standards Authority), Canada through the CRTC, and the EU through the Digital Services Act. If you have a global audience, it's safest to disclose everywhere — most international guidelines align with FTC standards and your disclosure statement will cover all of them.
Is the generated disclosure legally binding?
These disclosures are based on FTC Endorsement Guide requirements and are designed to be compliant for most standard creator partnerships. However, this tool does not provide legal advice, and your specific situation (complex brand deals, international partnerships, industry-specific regulations) may require review by a qualified attorney. Otto AI connects creators with legal professionals who specialize in creator contracts and compliance.
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