Otto AI is modernising Finance

Your Finances, Sorted.

Effortless bookkeeping, invoicing, and tax returns for freelancers and sole traders.

In Good Company
"Otto gets what creative businesses need—simplicity, speed, and no distractions."
Cali
Founder · Sorry Dad Co.
Entity Management

Start Your Business Journey Right

Quickly register as a sole trader or limited company. Understand your business structure clearly with our intuitive guides.

Explore Entity Management
Bookkeeping

Human-Led Bookkeeping, Enhanced by AI

Automatically categorise expenses for effortless HMRC compliance. Access support from experienced UK accountants whenever needed.

Explore Bookkeeping
Invoicing

Professional, HMRC-Compliant Invoicing

Send professional invoices quickly and ensure prompt payment. Personalise invoices to represent your brand professionally.

Try Free Invoicing Software
Contracts

Keep Your Contracts Organised

Store and manage contracts effortlessly. Get timely alerts for important dates and renewals.

Create A Contracts
Taxes

Take Control of Your Taxes

Complete Self Assessment forms with confidence. Clearly understand and maximise your allowable expenses and tax relief.

Manage Your Taxes
Reporting

Financial Insights at Your Fingertips

Instant, actionable insights into your cash flow and financial health. Easily track profitability and financial goals.

See Your Progress

Clear the clutter.

Otto is your all-in-one financial tool.

Otto AI is all you need
Bookkeeping
Taxes
Invoicing
Contracts
Entity Management
Reporting

Reviews are here.

Directly from our users—how Otto is changing the way creative businesses manage their money.

Preston Tietjen
Propietario de Negocio de Fotografía

"Real-time insights from Otto have been invaluable for managing cash flow and making decisions. The platform is easy to use, and the team is incredibly on top of everything."

Preston Tietjen, Creative Business Owner
favourite features
  • Expense Tracking
  • Generate Invoice
  • Organised
Sophia Yeshi
Creative Business Owner

"I'm excited to help Otto reach more creators because every creative deserves access to the tools and support they need to grow their businesses and focus on what they love—creating."

Sophia Yeshi, Illustrator and Designer
Creator’s favourite features
  • Expense Tracking
  • Organise Invoices
Kai Byrd
Creative Business Owner

"Keeping my finances stable is crucial, and Otto helps me earn more and pay less in taxes. With its focus on creatives, I keep more of what I earn, feeding my business and creativity."

Kai Byrd, Photographer, Creative Director
favourite features
  • Expense Tracking
  • Generate Invoice
  • Organised

$5,000+

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annual tax savings

10 hours

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monthly savings

100% of users feel more in control

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more in control with Otto AI

FAQs

How does AI-powered bookkeeping save small businesses time?

Otto AI automatically categorises new transactions from your bank or accounting software, with human accountants verifying accuracy. UK small businesses typically save over 5 hours each week.

What makes Otto AI different from traditional accounting software?

Otto uniquely blends AI automation with expert UK accountants, combining bookkeeping, invoicing, Self Assessment, contracts, and company setup into a single, easy-to-use platform. It offers a free tier for businesses processing up to £20K annually.

Can I easily manage invoices and payments?

Absolutely—manage deposits, milestones, recurring bills, and multi-currency invoices effortlessly. Otto AI sends smart reminders helping you get paid up to 30% faster, syncing payments instantly to your accounts.

How does Otto AI simplify tax preparation?

Otto AI tracks allowable expenses, securely stores receipts, and provides quarterly accountant reviews. It ensures your books are HMRC-ready and handles electronic submissions of any required tax documents.

Is my financial data secure with Otto AI?

Otto AI protects your data using bank-level encryption, strict access controls, continuous monitoring, and regular security audits, including SOC-2 compliance processes underway.

Can Otto AI separate personal and business finances?

Yes—Otto AI clearly tags mixed expenses for instant compliant bookkeeping. If needed, Otto AI also assists with registering as a sole trader or forming a limited company.

How does the real-time dashboard benefit my business finances?

Within an hour of connecting accounts, Otto’s dashboard provides live updates on cash flow, profit & loss, and balance sheets, giving immediate clarity on your financial status.

Does Otto AI offer support from real UK finance experts?

Yes—all plans include responsive UK-based chat support, with premium options providing dedicated accountants and expert calls, typically answered within an hour.

What legal contract support does Otto AI provide?

Otto AI offers over 150 UK-specific legal templates, an AI assistant for drafting and summarising contracts, integrated e-signature functionality, and automatic linking of contracts to invoices.

How does Otto AI help with company formation and management?

Otto AI streamlines the process of registering as a sole trader or limited company, assists in setting up a UK business bank account, stores important formation documents, and handles annual compliance requirements.